Bruce William Bruce William

Counting Lives Instead of Souls

Outside of the nuclear launch codes, there’s never been a set of numbers that have more power over the world than the daily publication of Cases, Deaths, and Trends (CDT).

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Climate Bruce William Climate Bruce William

The Last Chog

Like a giant inflatable blivet, they pumped fifty billion tons a year into it for decades. Eventually, it started pressing down on our oceans, causing mountains of water to surge onto the land; coastlines moved miles inward, lowlands flooded, weather patterns flipped, oceans acidified, fresh water became scarce, and entire species relocated or died off. The blivet was full.

Humanity ultimately adapted. However, the years preceding the Great Adaptation were horrifying: food supplies collapsed, billions of refugees clogged the borders of upland countries, and all life everywhere changed forever. That is, except for The Last Chog.

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Just Life Bruce William Just Life Bruce William

Disrupting Radicalization

Radicalization ceases to be useful, works against humanity, and ruins lives when it leads to violence, violent extremism, and politically motivated assholism. While a microdose of radicalization may be okay, any more than that is detrimental to your future. You should be able to identify, question, and denormalize radicalizing ideas and practices. As such, here are some thoughts to consider:

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Just Life Bruce William Just Life Bruce William

I’m So Done With Politics

So many of my friends are triggered by headlines, tweets, and posts. I have to start conversations with innocuous facts or ancient history (pre-Trump or pre-Brexit). Merely mentioning word combinations that contradict their beliefs and BAM, voices go up, temples bulge, and the propaganda flows.

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Just Life Bruce William Just Life Bruce William

Stone Walls

The next time you see a five hundred pound rock in a stone wall, ask yourself, how it got there? White farmers, their bull strong sons, and donkeys didn’t move all those rocks. Now ask yourself who benefited? Fields were cleared, walls were built, crops were harvested, and four generations later the land was sold to Walmart.

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Just Life Bruce William Just Life Bruce William

Don’t Let Your Tongue Get Your Teeth Knocked Out

Insulting statements that attract likes and followers are truly antithetical to building a foundation of genuine power that can affect change. There’s nothing less powerful than a flock of bleating sheep. Imagine spending two years becoming a political shepherd, posting fresh veg to your base, firing up the troops, and bathing in dopamine only to realize you're not an influencer, you're a mook. History will show, it’s all so pointless.

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Miscellaneous Bruce William Miscellaneous Bruce William

Easy Fitness Advice

Your fightline is an exact time each day, 10:00 AM for example, when you ask yourself these questions: “Did I win yesterday?” and “How can I win today?”. More specifically, “What do I need to do over the next twenty-four hours to be healthier than the last twenty-four hours?”

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Climate Bruce William Climate Bruce William

Climate Change Needs a Cigarette

There are a lot of similarities between ‘the war on tobacco’ and ‘the war on climate change’: unhealthy consequences that [will] span generations, entrenched big-money interests, disinformation warfare, inept initial government responses, cultural trends, and more. What’s missing from the war on climate change? Cigarettes.

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Youth Soccer Bruce William Youth Soccer Bruce William

Coaching The Cross

Last week, you put seven kids on the field, and three of them were your most experienced players, but the other team’s demoralizing attack overwhelmed your defense and scored at will. Chances are, the other team was coached to cross the ball to score, and they were coached on how to defeat the cross on the defensive end of the field.

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Youth Soccer Bruce William Youth Soccer Bruce William

7v7 Soccer Field Strategy

Field strategies are most effective when the coach spends fifteen minutes at a full-field practice outlining (with cones) and placing every player in a rectangle that covers each overlapping position. Showing kids their entire area (their rectangle) of responsibility prior to a game helps you to set an expectation for attacking and defending (by position) during a game.

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Youth Soccer Bruce William Youth Soccer Bruce William

Coaching Coverage Areas

When you coach/teach ‘coverage areas’, you will be giving your players a far better spatial sense of individual responsibility, including stamina requirements, across every position.

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Youth Soccer Bruce William Youth Soccer Bruce William

Getting The Most Out Of Youth Soccer

We are a soccer family. I coach and all of our children play or played soccer. Our daughter captained her varsity team. Our twin boys play varsity, and they are also seasoned referees. Our youngest son plays for a local club team. And together, we have spent thousands of hours on and around soccer fields across the country.

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Just Life Bruce William Just Life Bruce William

The Secret of Stuff

Nothing distracts one from achieving true happiness more than the pursuit of stuff. Ask anyone that can’t leave a bad job, that can’t afford the car they are driving, the house they are living in, or the credit cards they are paying off, or anyone else that’s drowning in clutter or deprived of time: “Does the pursuit of stuff lead to happiness...or not?”

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Entrepreneurship, Product Design Bruce William Entrepreneurship, Product Design Bruce William

The Haley Pitch Every Founder Should Know

Prior to spending a ton of time on a business plan or an investor deck, create a simple Haley Pitch. It's the most efficient way to obtain valuable feedback from advisors, mentors, and the critics you respect. You should be able to demonstrate that you have invested at least one hundred hours discussing prototypes, mockups, storyboards, or wireframes with potential users and/or customers.

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