My Work

I work at the intersection of software, strategy, and operations, usually in the messy middle where communication breaks down and systems drift. I’ve spent my career bridging the technical with the practical, translating between engineers and field crews, whiteboards and job sites. I tend to show up when something important needs to be built, fixed, or made legible. Sometimes that means reworking a company’s positioning. Other times it means simplifying workflows that have become brittle.

Lately, I’ve been applying AI as a practical tool, not a spectacle. I use it to surface patterns, reduce low-leverage work, and turn noise into signal. The point isn’t to replace human judgment. It’s to widen the ground it can cover. Whether it’s inspection data, incentives, or marketing insight, I build scaffolding that supports real decisions, not dashboards that get ignored.

I’ve led teams, launched platforms, patented systems, and helped businesses grow. Not by chasing trends, but by clearing clutter and focusing on what works. If your business has friction, fog, or untapped potential, that’s usually where I’m most useful.

What Holds

I believe the world is best navigated by individuals anchored to purpose, shaped by friction, and wary of performance dressed up as virtue. Institutions decay. Movements drift. But people with discipline and a sense of responsibility can still do meaningful work. I value self-restraint over self-expression, and courage that shows up quietly because it’s needed, not noticed.

This outlook came through hard experience: mistakes, regrets, and lessons that stuck. I learned to hold on to what endures and to drop what doesn’t. These beliefs didn’t come from theory. They came from repetition.

At the center is a conviction. Value isn’t found in comfort or applause. It’s found in what you carry when it would be easier to let go. For me, that means protecting my health, showing up for my family, and moving forward because I never stop seeing the light at the end of the tunnel, even when no one else does.