This page is where I practice Full Scale Thinking.

I spend at least four hours exploring, challenging, and refining the ideas behind each essay. Much of this is motivated by a desire to share what I'm learning with my adult children.

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The Last Chog

Like a giant inflatable blivet, they pumped fifty billion tons a year into it for decades. Eventually, it started pressing down on our oceans, causing mountains of water to surge onto the land; coastlines moved miles inward, lowlands flooded, weather patterns flipped, oceans acidified, fresh water became scarce, and entire species relocated or died off. The blivet was full.

Humanity ultimately adapted. However, the years preceding the Great Adaptation were horrifying: food supplies collapsed, billions of refugees clogged the borders of upland countries, and all life everywhere changed forever. That is, except for The Last Chog.

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Disrupting Radicalization

Radicalization ceases to be useful, works against humanity, and ruins lives when it leads to violence, violent extremism, and politically motivated assholism. While a microdose of radicalization may be okay, any more than that is detrimental to your future. You should be able to identify, question, and denormalize radicalizing ideas and practices. As such, here are some thoughts to consider:

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Stone Walls

The next time you see a five hundred pound rock in a stone wall, ask yourself, how it got there? White farmers, their bull strong sons, and donkeys didn’t move all those rocks. Now ask yourself who benefited? Fields were cleared, walls were built, crops were harvested, and four generations later the land was sold to Walmart.

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Don’t Let Your Tongue Get Your Teeth Knocked Out

Insulting statements that attract likes and followers are truly antithetical to building a foundation of genuine power that can affect change. There’s nothing less powerful than a flock of bleating sheep. Imagine spending two years becoming a political shepherd, posting fresh veg to your base, firing up the troops, and bathing in dopamine only to realize you're not an influencer, you're a mook. History will show, it’s all so pointless.

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Easy Fitness Advice

Your fightline is an exact time each day, 10:00 AM for example, when you ask yourself these questions: “Did I win yesterday?” and “How can I win today?”. More specifically, “What do I need to do over the next twenty-four hours to be healthier than the last twenty-four hours?”

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The Lego Recycling Machine

The Lego Recycling Machine is a fun, relatable, and fictional story that adults can use to teach children how technology and circular thinking will inspire the earth-friendly product designs of the future.

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Climate Change Needs a Cigarette

There are a lot of similarities between ‘the war on tobacco’ and ‘the war on climate change’: unhealthy consequences that [will] span generations, entrenched big-money interests, disinformation warfare, inept initial government responses, cultural trends, and more. What’s missing from the war on climate change? Cigarettes.

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Family Entertainment Guide

I created this guide to help our children navigate the constant pull of social media, Netflix, video games, and other forms of what I call “shallow entertainment”.

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Succeeding @ Youth Sports

In sports, we only have to work backwards from what’s measured at the highest levels to see that ‘practice’ is just one component in an equation that also includes technical, tactical, physical, and psychological inputs, or TTPP for short.

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Coaching The Cross

Last week, you put seven kids on the field, and three of them were your most experienced players, but the other team’s demoralizing attack overwhelmed your defense and scored at will. Chances are, the other team was coached to cross the ball to score, and they were coached on how to defeat the cross on the defensive end of the field.

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7v7 Soccer Field Strategy

Field strategies are most effective when the coach spends fifteen minutes at a full-field practice outlining (with cones) and placing every player in a rectangle that covers each overlapping position. Showing kids their entire area (their rectangle) of responsibility prior to a game helps you to set an expectation for attacking and defending (by position) during a game.

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Coaching Coverage Areas

When you coach/teach ‘coverage areas’, you will be giving your players a far better spatial sense of individual responsibility, including stamina requirements, across every position.

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Youth Soccer Flash Cards

I coached ~ten seasons of youth soccer. I created the flashcards below for nine-year-olds. However, I have found that most of the cards can be used with older kids.

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Getting The Most Out Of Youth Soccer

We are a soccer family. I coach and all of our children play or played soccer. Our daughter captained her varsity team. Our twin boys play varsity, and they are also seasoned referees. Our youngest son plays for a local club team. And together, we have spent thousands of hours on and around soccer fields across the country.

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The Secret of Stuff

Nothing distracts one from achieving true happiness more than the pursuit of stuff. Ask anyone that can’t leave a bad job, that can’t afford the car they are driving, the house they are living in, or the credit cards they are paying off, or anyone else that’s drowning in clutter or deprived of time: “Does the pursuit of stuff lead to happiness...or not?”

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The Haley Pitch Every Founder Should Know

Prior to spending a ton of time on a business plan or an investor deck, create a simple Haley Pitch. It's the most efficient way to obtain valuable feedback from advisors, mentors, and the critics you respect. You should be able to demonstrate that you have invested at least one hundred hours discussing prototypes, mockups, storyboards, or wireframes with potential users and/or customers.

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Product Scaffolding

I frequently get into discussions and debates with friends and founders about the viability of new products and services. Product scaffolding makes it easy for me to rapidly evaluate the opportunity size, branding, and believability (is it possible). In my experience, if you can’t describe your product or service using simple, harmonious product scaffolding, your venture will struggle.

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Big Data Can't Find Austin's Songs

You can't find Austin anywhere. He's barely on the Internet. His unmastered recordings are decaying on a hard drive in a defunct studio, and the venues that loved him have given up trying to find him.

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