This page is where I practice Full Scale Thinking.

I spend at least four hours exploring, challenging, and refining the ideas behind each essay. Much of this is motivated by a desire to share what I'm learning with my adult children.

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7v7 Soccer Field Strategy

Field strategies are most effective when the coach spends fifteen minutes at a full-field practice outlining (with cones) and placing every player in a rectangle that covers each overlapping position. Showing kids their entire area (their rectangle) of responsibility prior to a game helps you to set an expectation for attacking and defending (by position) during a game.

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Coaching Coverage Areas

When you coach/teach ‘coverage areas’, you will be giving your players a far better spatial sense of individual responsibility, including stamina requirements, across every position.

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Youth Soccer Flash Cards

I coached ~ten seasons of youth soccer. I created the flashcards below for nine-year-olds. However, I have found that most of the cards can be used with older kids.

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Getting The Most Out Of Youth Soccer

We are a soccer family. I coach and all of our children play or played soccer. Our daughter captained her varsity team. Our twin boys play varsity, and they are also seasoned referees. Our youngest son plays for a local club team. And together, we have spent thousands of hours on and around soccer fields across the country.

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The Secret of Stuff

Nothing distracts one from achieving true happiness more than the pursuit of stuff. Ask anyone that can’t leave a bad job, that can’t afford the car they are driving, the house they are living in, or the credit cards they are paying off, or anyone else that’s drowning in clutter or deprived of time: “Does the pursuit of stuff lead to happiness...or not?”

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The Haley Pitch Every Founder Should Know

Prior to spending a ton of time on a business plan or an investor deck, create a simple Haley Pitch. It's the most efficient way to obtain valuable feedback from advisors, mentors, and the critics you respect. You should be able to demonstrate that you have invested at least one hundred hours discussing prototypes, mockups, storyboards, or wireframes with potential users and/or customers.

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Product Scaffolding

I frequently get into discussions and debates with friends and founders about the viability of new products and services. Product scaffolding makes it easy for me to rapidly evaluate the opportunity size, branding, and believability (is it possible). In my experience, if you can’t describe your product or service using simple, harmonious product scaffolding, your venture will struggle.

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Big Data Can't Find Austin's Songs

You can't find Austin anywhere. He's barely on the Internet. His unmastered recordings are decaying on a hard drive in a defunct studio, and the venues that loved him have given up trying to find him.

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Life Lessons From a Landscaper

My father was a successful businessman who built an auto recycling empire. Despite the fact that he spent his days amongst a sea of wrecked cars, bent metal, and burly men, my dad went home each day to his beloved trees, his blossoming flowers, and landscape designs. He was a junkyard dog with a soft spot for pansies, pine mulch, and asparagus.

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Free Restaurant Pro-Forma

This post on my blog is an odd duck for me. However, I realize this post is useful to others. In 2016, I did in fact consider investing in a huge restaurant concept with some friends. If you found this post, I would love to know if the spreadsheet was useful. Please send me a note and/or feedback to brucewarila on Twitter or Gmail.

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Have You Ridden a Windhorse?

A windhorse is not a strategy. It’s not a relationship. It’s not a routine. It’s not a drug. It’s any of the above. It’s what you ride that takes you to a place where you didn’t know you wanted to be.

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Create an Elaborate Plan

The name of your brand, the URL you use, the first word you type, the sequence in which you release your songs, your lyrics, the images you feature, the videos you release, the messages you type, and everything you put into your online presence should be part of an elaborate plan to seduce fans.

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The Flat Earth Conundrum

Do you believe crowds of humans will ever (or do now) sway as much control over the rate and depth of media dissemination as the established media machine does now?

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Point and Click Copyright Control

The Click Control business-copyright model is one in which rightsholders will (someday) simply and easily suspend and reclaim their copyrights. It makes sense to be able to temporarily and selectively suspend one’s copyrights to encourage adoption (including commercial usage), and then (via the click of a mouse) reclaim their suspended rights someplace along the way to becoming a classic…

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Learning From Stone

If someone shows you, you will obtain confidence that the problem or puzzle can be solved. If someone shows you, and teaches you, you will solve the problem. If nobody shows you, and nobody teaches you, the stone can teach you what you need to know.

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The Song Adoption Formula

The formula stipulates that for a song to obtain maximum traction, all the variables in the formula have to push up and max out. If you plug the formula into a spreadsheet and play around with scenarios, you will notice (it’s all multiplication), that a single low variable sinks a song (this is important). In other words, you need ALL the variables to work for you to maximize the conversion rate from listeners to fans.

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