Swivu Marketing Manifest (SMM)
Building Restoration Services (BRS)
Manifest Identity
manifest_name: BRS Swivu Marketing Manifest tenant: Building Restoration Services status: canonical scope: BRS board format: markdown purpose: Drive Swivu Marketing for BRS through manifest-derived internal conditions
Business Scope
business_name: Building Restoration Services primary_business_posture:
- building-review
- building-envelope-repair
- building-envelope-restoration
- building-envelope-maintenance
- building-envelope-sciences
- diagnostic-and-investigative-services
- design-build-delivery
- capital-planning-and-restoration-programming
- emergency-response-and-safety-stabilization
- new-construction-envelope-quality-services
geographic_focus:
- Massachusetts
- Rhode Island
- Connecticut
- Maine
- New Hampshire
- Vermont
- greater-New-England
property_focus:
- commercial-buildings
- office-buildings
- mixed-use-buildings
- multi-tenant-residential-buildings
- institutional-buildings
- school-or-campus-buildings
- hospitality-properties
- retail-properties
- historic-buildings
- places-of-worship
- parking-structures
- multi-building-properties
- high-rise-properties
deemphasized_or_excluded_contexts:
- single-family-homeowner-marketing-as-primary-focus
- interior-only-renovation-framing
- generic-handyman-framing
- commodity-maintenance-framing-detached-from-building-envelope-expertise
service_sequence:
- survey
- assess
- repair
- restore
- maintain
core_business_truths:
- the-market-often-speaks-in-symptoms-and-owner-concerns
- the-field-often-speaks-in-work-types-and-corrective-methods
- the-machine-must-bridge-those-layers-without-collapsing-them
- approved-marketing-evidence-should-come-from-real-field-conditions-and-real-work
- safety-conscious-execution-is-part-of-the-business-posture
- brs-covers-study-budget-plan-design-repair-and-maintain
- brs-covers-building-sciences-construction-services-and-safe-site-management
- brs-covers-newer-buildings-recently-restored-buildings-and-deferred-maintenance-buildings
- brs-covers-roofs-exterior-walls-fenestration-and-the-junctures-between-those-systems
Editorial Constitution
editorial_rules:
- prefer-evidence-over-generic-claims
- avoid-unsupported-permanence-claims
- avoid-exaggerated-certainty
- preserve-the-distinction-between-symptom-cause-problem-and-corrective-action
- use-real-field-conditions-and-real-work-as-the-basis-for-content
- preserve-a-safety-conscious-posture
- prefer-clarity-over-jargon-without-flattening-technical-truth
- avoid-generic-promotional-filler-when-specific-evidence-is-available
- do-not-let-one-image-overstate-the-breadth-of-the-condition-or-scope-of-the-repair
- captions-and-surrounding-context-should-help-the-reader-understand-what-they-are-seeing
voice_and_posture:
- competent
- field-grounded
- credible
- clear
- evidence-aware
- safety-conscious
Audience and Language Layers
primary_audiences:
- property-managers
- building-owners
- facility-teams
- asset-managers
- commercial-real-estate-stakeholders
- board-members-of-associations-or-institutions
- preservation-minded-stakeholders-for-historic-properties
- architects
- engineers
- consultants
- capital-planning-stakeholders
owner_language_examples:
- leak-around-window
- water-is-coming-through-the-brick-wall
- white-powder-on-the-facade
- crack-in-the-brick
- balcony-is-leaking
- deck-over-occupied-space-is-leaking
- the-parapet-looks-loose
- water-keeps-showing-up-after-rain
- concrete-in-the-garage-is-breaking-apart
- rust-is-bleeding-through-the-wall
- we-keep-repairing-this-and-it-keeps-coming-back
- pieces-could-fall-from-the-facade
- the-roof-keeps-leaking
- the-caulking-is-shot
- the-wall-panels-look-open
- the-stucco-is-cracking
- the-door-threshold-is-leaking
- water-is-getting-in-around-the-curtain-wall
- the-louvers-are-leaking
- the-building-is-drafty
- we-need-a-survey-and-budget-plan
- we-just-finished-a-restoration-and-need-a-maintenance-plan
- we-need-someone-to-investigate-before-we-start-repairing
- we-need-an-emergency-stabilization
- the-gutters-and-drains-keep-backing-up
technical_language_examples:
- failed-window-perimeter-sealant
- water-penetration-through-masonry
- efflorescence
- open-mortar-joints
- parapet-instability
- failed-coping-joints
- spalled-concrete
- active-corrosion
- corroded-steel-lintel
- failed-traffic-coating
- failed-waterproofing-system
- movement-at-transition-or-control-joint
- recurring-moisture-intrusion
- roof-membrane-failure
- failed-termination-bar-or-flashing-lap
- curtain-wall-perimeter-failure
- louver-penetration-leak
- facade-air-leakage
- door-threshold-water-intrusion
- eifs-deterioration
- stucco-cracking-and-moisture-entry
- failed-exterior-finish-system
- metal-panel-joint-failure
- condensation-risk
- thermal-bridge-risk
- air-infiltration-pathway
- infrared-anomaly
- qaqc-deficiency
- deferred-capital-restoration-condition
search_language_examples:
- window-leak-repair-commercial-building
- water-through-brick-wall-repair
- parapet-repair-boston
- balcony-waterproofing-contractor
- plaza-deck-leak-repair
- repointing-contractor-historic-building
- lintel-replacement-masonry-facade
- parking-garage-concrete-repair
- facade-restoration-contractor-new-england
- building-envelope-leak-investigation
- roof-leak-investigation-commercial-building
- curtain-wall-leak-repair-boston
- door-threshold-leak-repair-commercial-building
- air-infiltration-testing-building-envelope
- infrared-building-envelope-investigation
- condition-survey-capital-planning-building-envelope
- preventative-maintenance-building-envelope
- eifs-repair-contractor-new-england
- stucco-repair-commercial-building
- waterproofing-contractor-boston
- emergency-facade-stabilization-boston
- structural-restoration-contractor-new-england
- design-build-building-envelope-repair
- new-construction-envelope-qaqc
- passive-house-envelope-consulting
Tag Groups
tag_groups:
- group: problem required_for_approval: false multi_value: true
- group: symptom required_for_approval: false multi_value: true
- group: cause required_for_approval: false multi_value: true
- group: work required_for_approval: false multi_value: true
- group: method required_for_approval: false multi_value: true
- group: element required_for_approval: false multi_value: true
- group: material required_for_approval: false multi_value: true
- group: evidence_role required_for_approval: true multi_value: true
- group: temporal required_for_approval: true multi_value: false
- group: shot_type required_for_approval: false multi_value: false
- group: safety_visibility required_for_approval: false multi_value: false
- group: access_condition required_for_approval: false multi_value: true
- group: property_context required_for_approval: false multi_value: true
- group: service_line required_for_approval: false multi_value: true
- group: content_intent required_for_approval: false multi_value: true
Canonical Vocabulary
problem_values:
- problem:window-perimeter-leak
- problem:storefront-leak
- problem:curtain-wall-leak
- problem:door-threshold-leak
- problem:louver-penetration-leak
- problem:masonry-water-penetration
- problem:stone-facade-deterioration
- problem:brownstone-deterioration
- problem:terra-cotta-deterioration
- problem:eifs-failure
- problem:stucco-failure
- problem:metal-panel-joint-failure
- problem:exterior-finish-system-failure
- problem:parapet-failure
- problem:coping-joint-failure
- problem:roof-edge-leak
- problem:roof-membrane-failure
- problem:roof-drainage-failure
- problem:balcony-water-intrusion
- problem:terrace-water-intrusion
- problem:plaza-deck-leak
- problem:expansion-joint-failure
- problem:control-joint-failure
- problem:failed-joint-system
- problem:lintel-deterioration
- problem:concrete-deterioration
- problem:parking-garage-water-intrusion
- problem:parking-garage-surface-deterioration
- problem:chimney-water-intrusion
- problem:cornice-deterioration
- problem:canopy-water-intrusion
- problem:facade-safety-risk
- problem:falling-hazard-risk
- problem:recurring-leak-unknown-source
- problem:deferred-envelope-maintenance
- problem:failed-horizontal-waterproofing
- problem:failed-traffic-coating
- problem:surface-instability
- problem:air-leakage
- problem:condensation-risk
- problem:thermal-bridge-risk
- problem:new-construction-envelope-deficiency
- problem:code-compliance-risk
- problem:structural-instability
- problem:foundation-transition-leak
- problem:gutter-and-downspout-failure
symptom_values:
- symptom:water-staining
- symptom:active-leak
- symptom:efflorescence
- symptom:open-mortar-joint
- symptom:open-sealant-joint
- symptom:missing-sealant
- symptom:cracked-masonry
- symptom:cracked-concrete
- symptom:spalled-concrete
- symptom:rust-staining
- symptom:displaced-component
- symptom:bowed-component
- symptom:loose-component
- symptom:ponding-water
- symptom:surface-delamination
- symptom:surface-blistering
- symptom:peeling-coating
- symptom:exposed-steel
- symptom:vegetation-growth
- symptom:damp-interior-finish
- symptom:repeat-repair-history
- symptom:drafts-or-air-infiltration
- symptom:condensation
- symptom:cold-wall-or-cold-floor
- symptom:failed-flashing-termination-visible
- symptom:open-panel-joint
- symptom:cracked-stucco
- symptom:eifs-surface-distress
- symptom:membrane-open-seam
- symptom:clogged-drainage-path
- symptom:ice-damming-signs
- symptom:falling-debris-risk
- symptom:temporary-patching-visible
- symptom:infrared-anomaly
cause_values:
- cause:failed-sealant
- cause:failed-flashing
- cause:failed-waterproofing
- cause:movement
- cause:thermal-movement
- cause:freeze-thaw
- cause:corrosion
- cause:poor-drainage
- cause:surface-exposure
- cause:material-breakdown
- cause:deferred-maintenance
- cause:improper-termination
- cause:joint-aging
- cause:water-retention
- cause:incompatible-repair
- cause:installation-deficiency
- cause:air-barrier-discontinuity
- cause:thermal-bridge
- cause:condensation
- cause:qaqc-deficiency
- cause:missing-redundancy
- cause:membrane-puncture
- cause:drainage-obstruction
- cause:failed-adhesion
- cause:structural-movement
- cause:differential-movement
- cause:design-deficiency
- cause:age-and-weathering
work_values:
- work:building-review
- work:condition-survey
- work:capital-planning
- work:water-testing
- work:thermal-imaging
- work:air-infiltration-testing
- work:probe-openings
- work:failure-investigation
- work:performance-monitoring
- work:routine-inspection
- work:new-construction-qaqc
- work:wufi-analysis
- work:therm-analysis
- work:passive-house-consulting
- work:repoint
- work:sealant-replacement
- work:waterproof
- work:traffic-coating-replacement
- work:coating-replacement
- work:flashing-repair
- work:flashing-replacement
- work:roof-repair
- work:roof-replacement
- work:roof-patching
- work:gutter-and-drainage-maintenance
- work:lintel-replacement
- work:concrete-repair
- work:masonry-repair
- work:stone-repair
- work:brownstone-repair
- work:terra-cotta-repair
- work:eifs-repair
- work:stucco-repair
- work:metal-panel-repair
- work:window-repair
- work:door-repair
- work:curtain-wall-repair
- work:louver-repair
- work:parapet-repair
- work:coping-repair
- work:balcony-repair
- work:terrace-repair
- work:plaza-deck-repair
- work:expansion-joint-repair
- work:control-joint-repair
- work:chimney-repair
- work:cornice-repair
- work:canopy-repair
- work:facade-stabilization
- work:structural-restoration
- work:code-and-regulatory-reporting
- work:design-build
- work:preventive-maintenance
- work:temporary-protection
- work:emergency-response
- work:site-safety-and-logistics
method_values:
- method:grind-and-point
- method:joint-raking
- method:sealant-removal
- method:backer-rod-installation
- method:fluid-applied-waterproofing
- method:sheet-membrane-installation
- method:controlled-water-test
- method:probe-opening
- method:selective-demolition
- method:surface-preparation
- method:patch-and-repair
- method:remove-and-replace
- method:traffic-coating-installation
- method:flashing-termination-repair
- method:brick-reset
- method:stone-reset
- method:steel-clean-and-coat
- method:pin-and-stabilize
- method:temporary-shoring
- method:caulk-and-tool
- method:infrared-scan
- method:drone-survey
- method:sealant-renewal
- method:roof-patch
- method:termination-bar-repair
- method:drain-cleanout
- method:inject-and-seal
- method:crack-repair
- method:surface-mount-stabilization
- method:unit-masonry-replacement
- method:eifs-patch
- method:stucco-patch
- method:membrane-seam-repair
- method:water-repellent-application
- method:mockup-and-test
- method:qaqc-observation
- method:site-documentation
- method:rope-access-inspection
element_values:
- element:window-perimeter
- element:window
- element:storefront
- element:curtain-wall
- element:louver
- element:door-perimeter
- element:door-threshold
- element:masonry-wall
- element:brick-facade
- element:stone-facade
- element:brownstone-facade
- element:terra-cotta-facade
- element:eifs-wall
- element:stucco-wall
- element:metal-panel-wall
- element:parapet
- element:coping
- element:coping-joint
- element:roof-edge
- element:roof-membrane
- element:roof-drain
- element:gutter
- element:downspout
- element:balcony
- element:balcony-edge
- element:terrace
- element:plaza-deck
- element:expansion-joint
- element:control-joint
- element:foundation-transition
- element:lintel
- element:shelf-angle
- element:concrete-slab
- element:parking-garage-slab
- element:parking-garage-column
- element:parking-garage-beam
- element:parking-garage-ramp
- element:chimney
- element:cornice
- element:canopy
- element:flashing
- element:penetration
- element:roof-to-wall-transition
- element:wall-to-window-transition
- element:wall-to-foundation-transition
- element:fire-escape
material_values:
- material:brick
- material:cmu
- material:stone
- material:brownstone
- material:sandstone
- material:terra-cotta
- material:cast-stone
- material:concrete
- material:asphalt
- material:steel
- material:sealant
- material:mortar
- material:coating
- material:traffic-coating
- material:membrane
- material:flashing
- material:copper
- material:slate
- material:aluminum
- material:glass
- material:wood
- material:eifs
- material:stucco
- material:metal-panel
- material:elastomeric-coating
evidence_role_values:
- evidence-role:defect-evidence
- evidence-role:symptom-evidence
- evidence-role:diagnostic-evidence
- evidence-role:investigation-evidence
- evidence-role:work-in-progress
- evidence-role:completed-repair
- evidence-role:before
- evidence-role:during
- evidence-role:after
- evidence-role:context-shot
- evidence-role:detail-shot
- evidence-role:safety-visible
- evidence-role:access-complexity-visible
- evidence-role:workmanship-proof
- evidence-role:condition-overview
- evidence-role:testing-evidence
- evidence-role:monitoring-evidence
- evidence-role:analysis-evidence
- evidence-role:qaqc-evidence
- evidence-role:maintenance-evidence
- evidence-role:emergency-condition
temporal_values:
- temporal:before
- temporal:during
- temporal:after
shot_type_values:
- shot-type:wide-context
- shot-type:mid-range
- shot-type:close-detail
safety_visibility_values:
- safety-visibility:not-visible
- safety-visibility:partially-visible
- safety-visibility:clearly-visible
access_condition_values:
- access-condition:grade-access
- access-condition:scaffold
- access-condition:swing-stage
- access-condition:lift
- access-condition:rope-access
- access-condition:confined-access
- access-condition:roof-access
- access-condition:interior-occupied-access
- access-condition:traffic-exposed-access
- access-condition:tight-urban-site
- access-condition:active-occupancy
- access-condition:overhead-protection-required
property_context_values:
- property-context:brownstone
- property-context:commercial-building
- property-context:office-building
- property-context:mixed-use-building
- property-context:multi-tenant-residential
- property-context:institutional-building
- property-context:historic-building
- property-context:parking-structure
- property-context:place-of-worship
- property-context:school-or-campus-building
- property-context:hospitality-property
- property-context:retail-property
- property-context:high-rise
- property-context:multi-building-property
- property-context:new-construction
- property-context:recently-restored-building
service_line_values:
- service-line:building-review
- service-line:building-sciences
- service-line:diagnostics-and-investigation
- service-line:assessment-and-planning
- service-line:repair
- service-line:restoration
- service-line:maintenance
- service-line:roofing-and-waterproofing
- service-line:exterior-wall-restoration
- service-line:structural-restoration
- service-line:emergency-and-safety
- service-line:design-build
- service-line:new-construction-qaqc
content_intent_values:
- content-intent:problem-explanation
- content-intent:symptom-explanation
- content-intent:diagnostic-story
- content-intent:repair-story
- content-intent:restoration-story
- content-intent:maintenance-story
- content-intent:credibility-proof
- content-intent:capability-proof
- content-intent:before-after-story
- content-intent:owner-education
- content-intent:service-line-explanation
- content-intent:assessment-and-planning-story
- content-intent:building-sciences-story
- content-intent:qaqc-story
- content-intent:emergency-response-story
- content-intent:material-specific-story
Group Boundaries That Must Be Preserved
group_boundaries:
- problem-is-not-symptom
- symptom-is-not-cause
- cause-is-not-work
- work-is-not-method
- element-is-not-material
- evidence_role-is-not-work
- temporal-is-not-evidence_role
- owner-language-phrase-is-not-canonical-tag
- content_intent-is-not-evidence_role
Problem Hubs
problem_hubs:
- hub: openings-and-perimeters
problems:
- problem:window-perimeter-leak
- problem:storefront-leak
- problem:curtain-wall-leak
- problem:door-threshold-leak
- problem:louver-penetration-leak
- hub: masonry-and-facade-water-penetration
problems:
- problem:masonry-water-penetration
- problem:stone-facade-deterioration
- problem:brownstone-deterioration
- problem:terra-cotta-deterioration
- problem:surface-instability
- hub: exterior-finish-systems
problems:
- problem:eifs-failure
- problem:stucco-failure
- problem:metal-panel-joint-failure
- problem:exterior-finish-system-failure
- hub: parapets-copings-and-roof-edges
problems:
- problem:parapet-failure
- problem:coping-joint-failure
- problem:roof-edge-leak
- hub: roofing-and-drainage
problems:
- problem:roof-membrane-failure
- problem:roof-drainage-failure
- problem:gutter-and-downspout-failure
- hub: joints-and-transitions
problems:
- problem:expansion-joint-failure
- problem:control-joint-failure
- problem:failed-joint-system
- problem:foundation-transition-leak
- hub: balconies-plazas-and-horizontal-waterproofing
problems:
- problem:balcony-water-intrusion
- problem:terrace-water-intrusion
- problem:plaza-deck-leak
- problem:failed-horizontal-waterproofing
- problem:failed-traffic-coating
- hub: concrete-lintels-and-structural-surface-deterioration
problems:
- problem:lintel-deterioration
- problem:concrete-deterioration
- problem:structural-instability
- hub: parking-structure-water-management
problems:
- problem:parking-garage-water-intrusion
- problem:parking-garage-surface-deterioration
- hub: chimney-cornice-and-canopy
problems:
- problem:chimney-water-intrusion
- problem:cornice-deterioration
- problem:canopy-water-intrusion
- hub: facade-safety-and-falling-hazard-risk
problems:
- problem:facade-safety-risk
- problem:falling-hazard-risk
- hub: recurring-leak-diagnosis
problems:
- problem:recurring-leak-unknown-source
- hub: building-performance-and-code
problems:
- problem:air-leakage
- problem:condensation-risk
- problem:thermal-bridge-risk
- problem:code-compliance-risk
- problem:new-construction-envelope-deficiency
- hub: maintenance-and-protection
problems:
- problem:deferred-envelope-maintenance
Coverage Buckets
coverage_buckets:
- bucket: window-leak-diagnostics hub: openings-and-perimeters
- bucket: window-perimeter-repair hub: openings-and-perimeters
- bucket: storefront-perimeter-failure hub: openings-and-perimeters
- bucket: curtain-wall-perimeter-failure hub: openings-and-perimeters
- bucket: door-threshold-and-entry-leaks hub: openings-and-perimeters
- bucket: louver-penetration-failures hub: openings-and-perimeters
- bucket: brick-water-penetration hub: masonry-and-facade-water-penetration
- bucket: stone-facade-deterioration hub: masonry-and-facade-water-penetration
- bucket: brownstone-repair-and-restoration hub: masonry-and-facade-water-penetration
- bucket: terra-cotta-repair-and-stability hub: masonry-and-facade-water-penetration
- bucket: facade-efflorescence-and-moisture-signs hub: masonry-and-facade-water-penetration
- bucket: eifs-distress-and-repair hub: exterior-finish-systems
- bucket: stucco-cracking-and-water-entry hub: exterior-finish-systems
- bucket: metal-panel-joint-failure hub: exterior-finish-systems
- bucket: parapet-instability-and-water-entry hub: parapets-copings-and-roof-edges
- bucket: coping-joint-failure hub: parapets-copings-and-roof-edges
- bucket: roof-edge-transitions hub: parapets-copings-and-roof-edges
- bucket: roof-membrane-failure hub: roofing-and-drainage
- bucket: roof-drainage-and-ponding hub: roofing-and-drainage
- bucket: gutters-and-downspouts hub: roofing-and-drainage
- bucket: expansion-joint-leaks hub: joints-and-transitions
- bucket: control-joint-failure hub: joints-and-transitions
- bucket: foundation-and-base-of-wall-transitions hub: joints-and-transitions
- bucket: balcony-leaks hub: balconies-plazas-and-horizontal-waterproofing
- bucket: terrace-waterproofing-failure hub: balconies-plazas-and-horizontal-waterproofing
- bucket: occupied-space-below-leaks hub: balconies-plazas-and-horizontal-waterproofing
- bucket: plaza-deck-waterproofing-failure hub: balconies-plazas-and-horizontal-waterproofing
- bucket: traffic-coating-failure hub: balconies-plazas-and-horizontal-waterproofing
- bucket: lintel-failure-and-rust-jacking hub: concrete-lintels-and-structural-surface-deterioration
- bucket: concrete-spalling-and-repair hub: concrete-lintels-and-structural-surface-deterioration
- bucket: structural-stabilization hub: concrete-lintels-and-structural-surface-deterioration
- bucket: parking-garage-leaks hub: parking-structure-water-management
- bucket: parking-garage-concrete-deterioration hub: parking-structure-water-management
- bucket: parking-garage-ramp-and-traffic-surface-deterioration hub: parking-structure-water-management
- bucket: chimney-water-entry hub: chimney-cornice-and-canopy
- bucket: cornice-repair-and-stability hub: chimney-cornice-and-canopy
- bucket: canopy-water-management hub: chimney-cornice-and-canopy
- bucket: falling-hazard-conditions hub: facade-safety-and-falling-hazard-risk
- bucket: emergency-stabilization-and-temporary-protection hub: facade-safety-and-falling-hazard-risk
- bucket: recurring-source-investigation hub: recurring-leak-diagnosis
- bucket: air-leakage-and-draft-diagnostics hub: building-performance-and-code
- bucket: condensation-and-thermal-bridge-diagnostics hub: building-performance-and-code
- bucket: code-and-regulatory-compliance hub: building-performance-and-code
- bucket: new-construction-envelope-qaqc hub: building-performance-and-code
- bucket: maintenance-and-protective-work hub: maintenance-and-protection
- bucket: routine-inspections-and-reporting hub: maintenance-and-protection
- bucket: post-restoration-maintenance-programs hub: maintenance-and-protection
Crosswalk Relationships
symptom_to_problem:
- symptom:water-staining -> problem:window-perimeter-leak
- symptom:water-staining -> problem:roof-edge-leak
- symptom:water-staining -> problem:balcony-water-intrusion
- symptom:water-staining -> problem:terrace-water-intrusion
- symptom:water-staining -> problem:plaza-deck-leak
- symptom:active-leak -> problem:window-perimeter-leak
- symptom:active-leak -> problem:storefront-leak
- symptom:active-leak -> problem:curtain-wall-leak
- symptom:active-leak -> problem:door-threshold-leak
- symptom:active-leak -> problem:louver-penetration-leak
- symptom:active-leak -> problem:balcony-water-intrusion
- symptom:active-leak -> problem:roof-membrane-failure
- symptom:efflorescence -> problem:masonry-water-penetration
- symptom:open-mortar-joint -> problem:masonry-water-penetration
- symptom:open-mortar-joint -> problem:parapet-failure
- symptom:open-sealant-joint -> problem:window-perimeter-leak
- symptom:open-sealant-joint -> problem:curtain-wall-leak
- symptom:open-sealant-joint -> problem:expansion-joint-failure
- symptom:open-sealant-joint -> problem:metal-panel-joint-failure
- symptom:spalled-concrete -> problem:concrete-deterioration
- symptom:spalled-concrete -> problem:parking-garage-surface-deterioration
- symptom:rust-staining -> problem:lintel-deterioration
- symptom:rust-staining -> problem:structural-instability
- symptom:cracked-masonry -> problem:masonry-water-penetration
- symptom:cracked-masonry -> problem:brownstone-deterioration
- symptom:cracked-masonry -> problem:stone-facade-deterioration
- symptom:cracked-concrete -> problem:concrete-deterioration
- symptom:ponding-water -> problem:plaza-deck-leak
- symptom:ponding-water -> problem:failed-horizontal-waterproofing
- symptom:ponding-water -> problem:roof-drainage-failure
- symptom:displaced-component -> problem:facade-safety-risk
- symptom:displaced-component -> problem:parapet-failure
- symptom:loose-component -> problem:falling-hazard-risk
- symptom:surface-delamination -> problem:failed-traffic-coating
- symptom:surface-delamination -> problem:exterior-finish-system-failure
- symptom:peeling-coating -> problem:failed-traffic-coating
- symptom:peeling-coating -> problem:exterior-finish-system-failure
- symptom:drafts-or-air-infiltration -> problem:air-leakage
- symptom:condensation -> problem:condensation-risk
- symptom:condensation -> problem:thermal-bridge-risk
- symptom:cold-wall-or-cold-floor -> problem:thermal-bridge-risk
- symptom:open-panel-joint -> problem:metal-panel-joint-failure
- symptom:cracked-stucco -> problem:stucco-failure
- symptom:eifs-surface-distress -> problem:eifs-failure
- symptom:membrane-open-seam -> problem:roof-membrane-failure
- symptom:clogged-drainage-path -> problem:roof-drainage-failure
- symptom:clogged-drainage-path -> problem:gutter-and-downspout-failure
- symptom:falling-debris-risk -> problem:falling-hazard-risk
- symptom:temporary-patching-visible -> problem:deferred-envelope-maintenance
- symptom:infrared-anomaly -> problem:air-leakage
- symptom:infrared-anomaly -> problem:condensation-risk
cause_to_problem:
- cause:failed-sealant -> problem:window-perimeter-leak
- cause:failed-sealant -> problem:storefront-leak
- cause:failed-sealant -> problem:curtain-wall-leak
- cause:failed-sealant -> problem:door-threshold-leak
- cause:failed-flashing -> problem:roof-edge-leak
- cause:failed-flashing -> problem:window-perimeter-leak
- cause:failed-flashing -> problem:louver-penetration-leak
- cause:failed-flashing -> problem:canopy-water-intrusion
- cause:failed-waterproofing -> problem:balcony-water-intrusion
- cause:failed-waterproofing -> problem:terrace-water-intrusion
- cause:failed-waterproofing -> problem:plaza-deck-leak
- cause:movement -> problem:expansion-joint-failure
- cause:movement -> problem:control-joint-failure
- cause:movement -> problem:curtain-wall-leak
- cause:corrosion -> problem:lintel-deterioration
- cause:corrosion -> problem:parking-garage-surface-deterioration
- cause:corrosion -> problem:structural-instability
- cause:freeze-thaw -> problem:masonry-water-penetration
- cause:freeze-thaw -> problem:concrete-deterioration
- cause:freeze-thaw -> problem:brownstone-deterioration
- cause:freeze-thaw -> problem:stone-facade-deterioration
- cause:poor-drainage -> problem:plaza-deck-leak
- cause:poor-drainage -> problem:parking-garage-water-intrusion
- cause:poor-drainage -> problem:roof-drainage-failure
- cause:poor-drainage -> problem:gutter-and-downspout-failure
- cause:deferred-maintenance -> problem:deferred-envelope-maintenance
- cause:air-barrier-discontinuity -> problem:air-leakage
- cause:thermal-bridge -> problem:thermal-bridge-risk
- cause:condensation -> problem:condensation-risk
- cause:qaqc-deficiency -> problem:new-construction-envelope-deficiency
- cause:qaqc-deficiency -> problem:code-compliance-risk
- cause:membrane-puncture -> problem:roof-membrane-failure
- cause:drainage-obstruction -> problem:roof-drainage-failure
- cause:drainage-obstruction -> problem:gutter-and-downspout-failure
- cause:failed-adhesion -> problem:eifs-failure
- cause:failed-adhesion -> problem:stucco-failure
- cause:structural-movement -> problem:structural-instability
- cause:differential-movement -> problem:failed-joint-system
- cause:design-deficiency -> problem:new-construction-envelope-deficiency
- cause:design-deficiency -> problem:code-compliance-risk
- cause:age-and-weathering -> problem:deferred-envelope-maintenance
work_to_problem:
- work:building-review -> problem:recurring-leak-unknown-source
- work:condition-survey -> problem:deferred-envelope-maintenance
- work:condition-survey -> problem:recurring-leak-unknown-source
- work:capital-planning -> problem:deferred-envelope-maintenance
- work:water-testing -> problem:window-perimeter-leak
- work:water-testing -> problem:storefront-leak
- work:water-testing -> problem:curtain-wall-leak
- work:thermal-imaging -> problem:air-leakage
- work:thermal-imaging -> problem:condensation-risk
- work:air-infiltration-testing -> problem:air-leakage
- work:probe-openings -> problem:recurring-leak-unknown-source
- work:failure-investigation -> problem:recurring-leak-unknown-source
- work:failure-investigation -> problem:new-construction-envelope-deficiency
- work:performance-monitoring -> problem:deferred-envelope-maintenance
- work:routine-inspection -> problem:deferred-envelope-maintenance
- work:new-construction-qaqc -> problem:new-construction-envelope-deficiency
- work:wufi-analysis -> problem:condensation-risk
- work:therm-analysis -> problem:thermal-bridge-risk
- work:passive-house-consulting -> problem:air-leakage
- work:repoint -> problem:masonry-water-penetration
- work:repoint -> problem:parapet-failure
- work:sealant-replacement -> problem:window-perimeter-leak
- work:sealant-replacement -> problem:storefront-leak
- work:sealant-replacement -> problem:curtain-wall-leak
- work:sealant-replacement -> problem:door-threshold-leak
- work:sealant-replacement -> problem:expansion-joint-failure
- work:sealant-replacement -> problem:control-joint-failure
- work:waterproof -> problem:balcony-water-intrusion
- work:waterproof -> problem:terrace-water-intrusion
- work:waterproof -> problem:plaza-deck-leak
- work:traffic-coating-replacement -> problem:failed-traffic-coating
- work:coating-replacement -> problem:failed-traffic-coating
- work:flashing-repair -> problem:roof-edge-leak
- work:flashing-repair -> problem:louver-penetration-leak
- work:flashing-replacement -> problem:roof-edge-leak
- work:roof-repair -> problem:roof-membrane-failure
- work:roof-repair -> problem:roof-edge-leak
- work:roof-replacement -> problem:roof-membrane-failure
- work:roof-patching -> problem:roof-membrane-failure
- work:gutter-and-drainage-maintenance -> problem:roof-drainage-failure
- work:gutter-and-drainage-maintenance -> problem:gutter-and-downspout-failure
- work:lintel-replacement -> problem:lintel-deterioration
- work:concrete-repair -> problem:concrete-deterioration
- work:concrete-repair -> problem:parking-garage-surface-deterioration
- work:masonry-repair -> problem:masonry-water-penetration
- work:stone-repair -> problem:stone-facade-deterioration
- work:brownstone-repair -> problem:brownstone-deterioration
- work:terra-cotta-repair -> problem:terra-cotta-deterioration
- work:eifs-repair -> problem:eifs-failure
- work:stucco-repair -> problem:stucco-failure
- work:metal-panel-repair -> problem:metal-panel-joint-failure
- work:window-repair -> problem:window-perimeter-leak
- work:door-repair -> problem:door-threshold-leak
- work:curtain-wall-repair -> problem:curtain-wall-leak
- work:louver-repair -> problem:louver-penetration-leak
- work:parapet-repair -> problem:parapet-failure
- work:coping-repair -> problem:coping-joint-failure
- work:balcony-repair -> problem:balcony-water-intrusion
- work:terrace-repair -> problem:terrace-water-intrusion
- work:plaza-deck-repair -> problem:plaza-deck-leak
- work:expansion-joint-repair -> problem:expansion-joint-failure
- work:control-joint-repair -> problem:control-joint-failure
- work:chimney-repair -> problem:chimney-water-intrusion
- work:cornice-repair -> problem:cornice-deterioration
- work:canopy-repair -> problem:canopy-water-intrusion
- work:facade-stabilization -> problem:facade-safety-risk
- work:facade-stabilization -> problem:falling-hazard-risk
- work:structural-restoration -> problem:structural-instability
- work:code-and-regulatory-reporting -> problem:code-compliance-risk
- work:design-build -> problem:deferred-envelope-maintenance
- work:design-build -> problem:new-construction-envelope-deficiency
- work:preventive-maintenance -> problem:deferred-envelope-maintenance
- work:temporary-protection -> problem:falling-hazard-risk
- work:emergency-response -> problem:facade-safety-risk
- work:emergency-response -> problem:falling-hazard-risk
- work:site-safety-and-logistics -> problem:facade-safety-risk
owner_phrase_to_problem:
- leak-around-window -> problem:window-perimeter-leak
- water-coming-through-brick-wall -> problem:masonry-water-penetration
- white-powder-on-facade -> problem:masonry-water-penetration
- crack-in-brick -> problem:masonry-water-penetration
- balcony-is-leaking -> problem:balcony-water-intrusion
- ceiling-below-deck-is-leaking -> problem:plaza-deck-leak
- garage-concrete-is-breaking-apart -> problem:parking-garage-surface-deterioration
- rust-bleeding-through-wall -> problem:lintel-deterioration
- pieces-could-fall-from-facade -> problem:falling-hazard-risk
- we-keep-repairing-this-and-it-keeps-coming-back -> problem:recurring-leak-unknown-source
- the-roof-keeps-leaking -> problem:roof-membrane-failure
- the-caulking-is-shot -> problem:failed-joint-system
- the-wall-panels-look-open -> problem:metal-panel-joint-failure
- the-stucco-is-cracking -> problem:stucco-failure
- the-door-threshold-is-leaking -> problem:door-threshold-leak
- water-is-getting-in-around-the-curtain-wall -> problem:curtain-wall-leak
- the-louvers-are-leaking -> problem:louver-penetration-leak
- the-building-is-drafty -> problem:air-leakage
- we-need-a-survey-and-budget-plan -> problem:deferred-envelope-maintenance
- we-just-finished-a-restoration-and-need-a-maintenance-plan -> problem:deferred-envelope-maintenance
- we-need-someone-to-investigate-before-we-start-repairing -> problem:recurring-leak-unknown-source
- we-need-an-emergency-stabilization -> problem:facade-safety-risk
- the-gutters-and-drains-keep-backing-up -> problem:gutter-and-downspout-failure
Evidence Model
evidence_model: required_evidence_roles_for_strong_problem_coverage:
- evidence-role:defect-evidence
- evidence-role:context-shot
- evidence-role:detail-shot
preferred_evidence_roles_for_repair_story:
- evidence-role:before
- evidence-role:during
- evidence-role:after
- evidence-role:work-in-progress
- evidence-role:completed-repair
preferred_evidence_roles_for_credibility_story:
- evidence-role:workmanship-proof
- evidence-role:safety-visible
- evidence-role:access-complexity-visible
- evidence-role:condition-overview
preferred_evidence_roles_for_building_sciences_story:
- evidence-role:diagnostic-evidence
- evidence-role:investigation-evidence
- evidence-role:testing-evidence
- evidence-role:analysis-evidence
- evidence-role:qaqc-evidence
preferred_evidence_roles_for_maintenance_story:
- evidence-role:maintenance-evidence
- evidence-role:condition-overview
- evidence-role:workmanship-proof
Asset Approval Rules
approval_rules:
- every-approved-asset-must-have-one-temporal-value
- every-approved-asset-must-have-at-least-one-evidence_role-value
- every-approved-asset-should-have-at-least-one-problem-or-work-value
- every-approved-asset-should-have-at-least-one-element-value-when-relevant
- blurry-unusable-or-ambiguous-images-should-be-rejected-or-flagged
- same-task-series-should-be-preferred-for-before-after-stories
- captions-or-descriptive-context-should-support-publishable-reuse
- assets-with-strong-market-relevance-but-uncertain-diagnosis-may-be-approved-with-symptom-heavy-tagging-rather-than-forced-problem-certainty
- diagnostic-assets-should-not-be-forced-into-completed-repair-framing
- maintenance-assets-should-be-approvable-even-when-they-show-spot-work-rather-than-major-restoration
- emergency-assets-should-be-approvable-when-they-clearly-show-risk-access-or-stabilization-context
Coverage Definitions
coverage_priorities: critical_problem_hubs:
- openings-and-perimeters
- masonry-and-facade-water-penetration
- exterior-finish-systems
- parapets-copings-and-roof-edges
- roofing-and-drainage
- balconies-plazas-and-horizontal-waterproofing
- concrete-lintels-and-structural-surface-deterioration
- facade-safety-and-falling-hazard-risk
- building-performance-and-code
coverage_should_measure:
- hub-coverage
- bucket-coverage
- problem-coverage
- work-coverage
- evidence-role-coverage
- before-during-after-balance
- context-versus-detail-balance
- diagnostic-proof-presence
- finished-proof-presence
- service-line-coverage
- property-context-coverage
- material-coverage
- building-sciences-coverage
- maintenance-coverage
- emergency-coverage
strategic_gap_examples:
- strong-work-proof-but-weak-problem-proof
- strong-defect-proof-but-weak-finished-proof
- strong-symptom-evidence-but-weak-diagnostic-depth
- strong-repair-evidence-in-one-service-line-and-weak-evidence-in-another
- strong-brownstone-evidence-but-weak-commercial-building-evidence
- strong-close-detail-library-but-weak-context-library
- strong-restoration-coverage-but-weak-building-sciences-coverage
- strong-capital-repair-coverage-but-weak-routine-maintenance-coverage
- strong-masonry-coverage-but-weak-roofing-and-waterproofing-coverage
- strong-historic-coverage-but-weak-new-construction-qaqc-coverage
Reuse and Downstream Content Signals
reuse_signals:
- assets-tagged-with-problem-plus-defect-evidence-plus-context-shot-are-strong-problem-explanation-candidates
- assets-tagged-with-work-plus-during-or-after-plus-workmanship-proof-are-strong-repair-story-candidates
- assets-tagged-with-safety-visible-or-access-complexity-visible-can-strengthen-credibility-and-execution-narratives
- assets-tagged-with-before-and-after-from-the-same-task-are-strong-transformation-story-candidates
- assets-tagged-with-owner-facing-problems-plus-strong-evidence-roles-can-support-page-level-problem-hubs
- assets-tagged-with-testing-evidence-or-analysis-evidence-can-support-building-sciences-and-diagnostics-pages
- assets-tagged-with-maintenance-evidence-can-support-service-pages-that-are-not-major-restoration-stories
- assets-tagged-with-property-context-plus-problem-plus-service-line-can-support-property-specific-page-assembly
AI Editing Guidance
llm_editing_instructions: document_role:
- this-file-is-a-business-shaping-source-for-swivu-marketing
- this-file-is-meant-to-be-revised-by-humans-and-llms
- this-file-should-remain-structured-and-importable
preserve_at_all_costs:
- tag-group-boundaries
- canonical-value-structure
- problem-hub-structure
- coverage-bucket-structure
- crosswalk-relationship-structure
- evidence-model-structure
- approval-rule-structure
- coverage-definition-structure
do_not_do:
- do-not-convert-structured-sections-into-explanatory-prose
- do-not-collapse-problem-symptom-cause-work-and-method-into-one-layer
- do-not-rename-canonical-values-casually
- do-not-delete-meaningful-values-without-replacement
- do-not-rewrite-the-file-as-an-engineering-guide
- do-not-mix-owner-language-examples-into-canonical-values
- do-not-invent-new-groups-if-an-existing-group-already-fits
- do-not-beautify-at-the-expense-of-machine-readability
allowed_changes:
- add-missing-canonical-values
- expand-problem-hubs
- expand-coverage-buckets
- expand-crosswalk-relationships
- improve-owner-language-and-search-language-coverage
- refine-approval-rules
- refine-coverage-definitions
- add-better-balance-across-service-lines-property-contexts-and-evidence-roles
preferred_editing_posture:
- prefer-additive-expansion-over-destructive-rewrite
- prefer-canonical-values-over-freeform-labels
- preserve-importability
- keep-instructional-explanation-light-inside-this-file
- treat-the-engineering-guide-as-the-place-for-deep-explanation-not-this-manifest
Runtime Intent
runtime_intent:
- this-manifest-should-be-ingested-by-swivu
- swivu-should-derive-internal-conditions-from-it
- those-internal-conditions-should-drive-promote
- those-internal-conditions-should-drive-coverage
- those-internal-conditions-should-drive-search-normalization
- those-internal-conditions-should-drive-ai-prompt-context
- those-internal-conditions-should-later-support-page-and-section-assembly