It’s safe to play the middle, but power comes out of the ends of the battery. I use this analogy when I am talking about what to create or how to say it. Some creators have an inclination to attempt to appeal to the widest possible audience by splitting the middle. In my experience, the middle is never as large or as powerful as either end. If you are building an audience, consider appealing to the ends. Power comes out of the ends of the battery, not the middle.

When we put our minds to the task of making the most of the space between, it’s not all that surprising to learn what we can accomplish during a long commute to the office. What’s really surprising though, is to learn what we can accomplish as a bag of popcorn expands in the microwave. Small spaces are the biggest part of our days.